AI-Native CRM

Built-from-scratch CRM with AI at every step, activity capture, deal scoring, follow-up generation.

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Zero

Manual activity logging

Next-best-action engine

Custom

Pipeline and data model

Real-time

Behavioural deal scoring

Overview

A purpose-built CRM designed around how your business actually sells, with AI baked in from the ground up. Eliminates manual logging, surfaces next-best-action, forecasts deals based on real behavioural signals, and generates follow-up communications on demand.

What we build

Inside the AI-Native CRM build

Custom Pipeline & Data ModelYour pipeline stages, objects, and relationships exactly as they work in your business. Different sales motions can have different pipelines.
Automated Activity CaptureAI captures activity from email, calendar, and calls automatically, eliminating the manual logging that reps hate and skip.
Deal Risk Scoring & ForecastingAI-powered next-best-action, deal risk scoring, and pipeline forecasting based on actual behavioural signals rather than stage guesses.
AI Communication DraftingFollow-up drafts, meeting summaries, and deal briefs generated on demand so reps spend time selling rather than writing.
Full Stack IntegrationEvery upstream and downstream tool, marketing automation, finance, customer success, connected into the CRM data model.

Sample workflow

How it runs in practice

Deal Risk Alert

AI detects that a deal has had no activity in 12 days and the prospect opened but did not respond to the last 3 emails. Risk score rises. Rep receives a Slack alert with a drafted re-engagement message and suggested next action.

Stack

Tech we work with

Next.jsPostgreSQLClaudeOpenAIn8nStripeGoogle Workspace APIMicrosoft Graph API

Frequently asked about this build

Why build a CRM instead of customising Salesforce or HubSpot?

For businesses with non-standard sales processes, customising Salesforce requires expensive consultants and still produces something that fights your process. A purpose-built CRM starts from your data model and has no ceiling on customisation.

How long does it take to build?

A full-featured CRM with AI capabilities is typically a 6 to 10 week engagement from signed scope to live system, depending on integration complexity.

Every build is shipped from scratch around your exact workflows and tools, and the source code is yours to keep.

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