End-to-End Customer Journey Attribution

Map every dollar from ad spend to closed deal across all channels.

Book a demo See what we build

Any scale

Ad spend managed

Multi-model

Attribution models

Closed-loop

Attribution visibility

Rapid

Time to live dashboard

Overview

A complete closed-loop attribution system that traces every customer touchpoint from first ad impression through to closed revenue. Built for companies managing significant ad spend where attribution stops at the form submission and budget decisions are effectively blind.

What we build

Inside the End-to-End Attribution build

Click-Level Attribution CaptureUTM enrichment, campaign, ad set, creative, keyword, placement, and device breakdowns stitched into a single event stream across every ad platform.
Multi-Touch Attribution ModelsFirst touch, last touch, linear, time decay, and custom models, see contribution the way your business actually thinks about it.
CRM Bidirectional SyncSalesforce or any CRM with deduplication, custom field mapping, and real-time webhook updates so sales always sees the latest marketing context.
Marketing Automation FeedForm submissions routed into Marketo, HubSpot, or any MAP with lead scoring, owner assignment, and routing logic.
Revenue Attribution DashboardTime-to-close, cost per acquisition by campaign, revenue per channel, and LTV, in a custom dashboard built around how your team needs to see data.
Spend Optimisation LayerContinuously reallocates budget toward highest-return audiences and creatives based on closed revenue, not top-of-funnel proxies.

Sample workflows

How it runs in practice

Ad Click to Closed Deal

Prospect clicks a Meta ad. UTM data is captured at click. Lead submits form, routed to HubSpot with full campaign context. Sales closes deal 3 weeks later. Dashboard shows exact cost per closed deal, campaign and creative breakdown, and LTV.

Budget Reallocation Engine

System pulls closed revenue data nightly, calculates true CPA by campaign. Spend optimisation layer flags underperforming campaigns and surfaces budget shift recommendations to the media buyer before the next day starts.

Stack

Tech we work with

GA4Meta Ads APIGoogle Ads APISalesforceHubSpotBigQueryMetabasen8nPythonMarketo

Frequently asked about this build

What ad platforms does this support?

Meta, Google, LinkedIn, TikTok, and any platform that exposes click-level data. The attribution layer is platform-agnostic, we connect via official APIs and UTM enrichment.

Does this require changes to our existing CRM setup?

No major restructuring. We map to your existing fields and add custom fields where needed. The sync is additive, not destructive.

Can it handle multiple sales reps and complex deal cycles?

Yes. The system tracks every downstream activity, calls, emails, meetings, stage transitions, all stamped back to the originating campaign, regardless of how long or complex the cycle is.

What if we already use a BI tool?

We can pipe into your existing Looker, Tableau, or Metabase instance rather than building a new dashboard. We're integration-first, not replacement-first.

Every build is shipped from scratch around your exact workflows and tools, and the source code is yours to keep.

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