Custom Dashboards & Reporting Infrastructure

Real-time dashboards from any data source, no BI tool required, no SQL needed by end users.

Any source
Ads, CRM, payments, product
Role-based
Views per stakeholder
Real-time
Alerting and anomaly detection
Self-serve
No SQL required

Overview

Custom dashboards that unify data from every system your business runs on into a single clear view. Built when your data lives across too many tools to make sense of, or when off-the-shelf BI tools cannot reach the level of customisation you actually need.

What we build

Inside the Custom Dashboards build

  • Unified Data LayerAdvertising platforms, CRM, payment providers, product analytics, customer support, and internal databases pulled into a single consistent model.
  • Business-Modelled MetricsRevenue, pipeline, retention, and operational metrics defined consistently so they calculate the same way everywhere.
  • Role-Based Dashboard ViewsThe right view for each stakeholder, leadership, ops, finance, and marketing all see what they need without overwhelming each other.
  • Alerts, Digests & Anomaly DetectionScheduled digests, real-time alerting, and anomaly detection so the dashboard comes to people rather than people having to check it.
  • Self-Serve AnalyticsNon-technical users explore the data without needing SQL, filter, drill down, and export without opening a database.

Sample workflow

How it runs in practice

01

Monday Morning CEO Brief

Every Monday at 7am, the system generates a 1-page executive brief pulling revenue vs. target, pipeline movement, top-performing channels, and one anomaly flag for the week. Emailed directly to leadership without anyone preparing it.

Stack

Tech we work with

PostgreSQLBigQueryMetabasePythondbtn8nSnowflakeStripe API

Frequently asked about this build

Why not just use Looker or Tableau?

Off-the-shelf BI tools are excellent for standard analytics. You should use them if they fit. We build custom when you need a specific data model that the BI tool can't express, when you need deep CRM integration, or when the BI licensing cost has become the problem.

Can the dashboard go on a TV in our office?

Yes, we build TV-mode views for operations centres and team displays. Auto-refresh, no login required, optimised for large screen readability.

Every build is shipped from scratch around your exact workflows and tools, and the source code is yours to keep.

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