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Solution

Lead Generation & Outreach Automation

Automated prospect discovery, enrichment, and personalised outreach sequences that fill your pipeline without manual effort — so your sales team spends time closing, not prospecting.

Best forGrowth & performance marketing teams managing multi-channel ad spend
Deliverables

What you get

Prospect Scraping & Enrichment

Automated discovery of target accounts and contacts from LinkedIn, Google Maps, directories, and web sources — enriched with company size, tech stack, and contact details.

Email Sequence Automation

Personalised, multi-step email sequences that adapt based on recipient behaviour — opens, clicks, and replies trigger the next step automatically.

LinkedIn Outreach

Automated LinkedIn connection requests, follow-up messages, and InMail sequences — personalised at scale using prospect data and AI-generated copy.

CRM Auto-Population

Every prospect and interaction is automatically logged to your CRM — with enrichment data, outreach history, and engagement scores updated in real time.

Campaign Analytics

Real-time dashboards showing open rates, reply rates, meeting book rates, and pipeline generated — by sequence, channel, and persona.

Examples

Sample workflows

01

ICP Prospect Discovery Pipeline

Trigger

The system scrapes Apollo and LinkedIn for companies matching your ICP, enriches each with tech stack and headcount data, scores them against your ideal customer profile, and pushes the top-ranked prospects into your CRM daily.

Process

.

Outcome

Fully automated with audit log.

02

Personalised Cold Email Sequence

Trigger

Each prospect receives a 5-step email sequence where step 1 is AI-personalised using their company's recent news or LinkedIn activity.

Process

Replies are detected and the sequence pauses, notifying the sales rep.

Outcome

Fully automated with audit log.

03

Meeting Booking Automation

Trigger

When a prospect clicks the Calendly link in an outreach email, their CRM record is updated, a deal is created in the pipeline, and the assigned rep receives a briefing document with prospect intel before the call.

Process

.

Outcome

Fully automated with audit log.

Integrations

Integration stack

ApolloHuntern8nInstantlyLemlist
Reliability

Governance & reliability

Human-in-the-loop thresholds

Every system has configurable escalation points. When confidence is low or stakes are high, humans are looped in automatically — before anything irreversible happens.

Full audit trail

Every action is logged with timestamps, inputs, and outputs. You can replay any workflow, trace any decision, and export logs for compliance purposes.

Error handling & monitoring

Retry logic, dead-letter queues, Slack alerts, and uptime monitoring are built into every system — so failures surface immediately and recover automatically.

Automation Audit

Know exactly where to start.

The Automation Audit is a focused 1-week engagement. For Lead Gen & Outreach, the audit delivers:

Book the AuditBook the Audit
Campaign pacing failure modes
Reporting bottlenecks
QA gaps in your creative pipeline
Anomaly alert thresholds
Explore more

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Work with us

Let's look at your workflows.

20-minute call. No pitch deck. Just a direct look at where automation ships ROI fastest.